July 30, 2014|
For our tenth episode, I was the guest! I shared four concepts that, if you don’t understand them, can lead to either the perception of failure, or actual failure, when marketing online. I spoke about the whole point, the right order, your recipe for content, and the point of optimization.
July 16, 2014|
My guest for episode 9 was Elizabeth Caldwell, Communications Specialist at Girl Scouts of Western Oklahoma. Elizabeth shared how they use Facebook Insights, the pros of being a local presence of a national organization, what “theme days” are, and how the Girl Scouts use the iOS Facebook Pages app.
July 2, 2014|
My guest for episode 8 was Gunnar Hood with WSI Digital Marketing. Gunnar shared his expertise on the digital ecosystem, including the four pillars of online marketing, the importance of analytics, and even how the internet used to be like homes on Little House on the Prairie.
June 18, 2014|
Gary England, vice president of News 9 in Oklahoma City was my guest for this episode. Gary shared his experience representing himself on social media sites like Facebook and Twitter. He shared his following strategy on Twitter, his technique when people make him mad online, and how and why he shares information about his personal life online.
June 4, 2014|
Clint Williams, Executive Director of The Mary Abbott Children’s House was my guest for this episode. Clint shared his experience with us, including advice to start with goals, then back into tools. He also shared why his organization chose to use an email newsletter, and how nonprofits should choose donor management software, which applies to CRM software in the for-profit world.
May 21, 2014|
JC Riley with AFH Marketing was my guest for this episode. JC shared his experience with us, including advice to not keep all your eggs in one basket. He also talked about specific advantages to email marketing, and the potential dangers of pay per click on search engines and social media.
May 7, 2014|
My guest for this episode was Mike Koehler, with Smirk New Media here in Oklahoma. Mike talks about how you should start your online marketing by listening. And when you do start sharing, Mike has the right mix for content, which he calls the 3 C’s. Also, Mike talks about the advantages of experimenting with a personal account first, and why dermatologists shouldn’t talk about their sandwiches online.
April 23, 2014|
My guest for this episode was Mike Crandall, with Sandler Training here in Oklahoma. I’m actually a client of Mike’s, and he’s a client of my company, T&S Web Design, as well. Mike talks about how marketing and sales should play nice together. He also shares some tips for proactively using LinkedIn, and the benefit of blocking out time for social media.
April 9, 2014|
Chris Dodds was my guest for this episode, from FocusFire IT Consulting, Websites Need Words, and T&S Web Design, which is actually my company. Chris shares info about the online marketing he’s done with the multiple companies he’s run and been involved in. Specifically, he shares the phased approach he used when marketing Websites Need Words.
March 24, 2014|
For the inaugural episode of OOMPHcast, I’ve interviewed Kyle Golding with The Golding Group. They’re a strategic planning, positioning, and branding agency with an office in Oklahoma City. They specialize in businesses and nonprofits focused on growth and longevity. Kyle shares some great information from his years of experience, including information specific to nonprofits, and the importance of knowing your market and audience when marketing online.