March 2015

Bob Peterson with WSI Internet Consulting was the guest for episode 27. Bob shared how to go beyond a website as just an online brochure, how to look at your business to decide the direction of your online marketing, and how to use buyer personas.

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The guest for episode 26 was Tamara Walker, the owner and founder of MomRN.com and host of the Ask MomRN show. Tamara shared her experience marketing and sharing her medical expertise online since 2001. She shares how the barrier to entry is lower now than it was in 2001, why she moved a lot of her activity from Twitter to Facebook, and the power of focusing on just a few platforms.

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